Net Web-site Promotion: Branding With Banners

Effective Public Relations Essential for Personal Branding

You might have heard that banner advertising is dead.

Banner ads and banner exchanges are great tools for branding your site. Even better, most banner ads can be shown for free through banner swaps.

You must however, remember the most important part about using banners for branding --The Brand! Never create a banner, button, or other graphic to submit to any exchange be it banner ads, reciprocal links, etc., that does not have your name, logo, or tag line (Slogan) on it.

Don't think of banner ads as a one-time thing. People rarely click on a banner the first, second or even third time they see it.

Banner Exchanges: This list updated 4/16/05

Offers a 1:2 ratio and supports following banner dimensions: 468x60; 500x350; 160x600; 88x31; 468x60 Flash Banners

Exchange-it Offers a 2:1 ratio; 468x60 banners

Offers the top 50% performing members an exchange ratio of 1:1.

123Banners: Offers a 2:1 ratio; 468x60 banners

Click Through Ratio* Exchange Rate Top 1% of all LinkBuddies Members 1:1 Top 10% of all LinkBuddies Members 4:3 Top 25% of all LinkBuddies Members 3:2 Top 75% of all LinkBuddies Members 2:1 Top 90% of all LinkBuddies Members 5:2 Bottom 10% of all LinkBuddies Members 10:1

468x60 banners

Online Banner Creation Sites:

Creative Connectivity: banners.html)

Banner Creator: http://www.bannercreator.nu/ main page the banner generator is here: http://www.bannercreator.nu/banner-maker.html

Banner Forge All the standard sizes plus a 120x240 vertical size.

Flash and other advanced banners starting at $14.95.

Cool Banners: : Fees range from $50 for smaller button-type banners to $300 dollars for interactive html banners.

Put that information on a banner and link it to your sign up page.

Put that on a banner and link it to your software description/ order page.

Once you have your select banners, rotate them amongst the different exchange services. A banner that isn't new on Banner Exchange A can be swapped to banner Exchange B and start out new again!